Types Of Digital Marketing
Digital marketing encompasses all marketing strategies that are implemented in a digital format. Some of the strategies above may sometimes happen digitally, but the following seven forms of marketing only happen online.
1. Inbound marketing
Inbound marketing is a strategy used to bring potential customers to you instead of sharing a message out. This is a long-term strategy that involves many different types of digital marketing tactics to encourage a potential customer to move further down the marketing funnel.
Inbound marketing uses search engine optimization (SEO) strategies, content marketing, and email marketing to educate and encourage potential customers to interact with a brand or business more frequently.
2. Searching engine marketing
Search engine marketing is the strategy of utilizing search engines such as Google. Search engine marketing can include paid advertisements such as pay-per-click (PPC) advertisements and suggested posts. It can also include organic SEO strategies, such as creating optimized content in the hopes of ranking highly on Google.
3. Content marketing
Content marketing involves creating content, such as ebooks or webinars, to encourage potential customers to interact with your brand more frequently. The goal of content marketing is for potential customers to share some information, such as an email address, so the company can continue marketing to you in different ways.
4. Affiliate marketing
Affiliate marketing is a strategy in which a company pays commission to an external website for sales that are generated via their website referrals. This is commonly used in combination with influencer marketing strategies to target a very focused demographic of consumers.
5. Social media marketing
Social media marketing uses social media platforms as a key channel to share your messaging. Social media marketing can be paid ads, organic content, or user-generated content. Social media marketing is commonly used by ecommerce businesses.
6. Email marketing
Email marketing is a strategy where you send potential customers marketing messaging through email. It’s used in both B2B and B2C marketing strategies and is one of the most effective ways to ensure you’re hitting your target market. One of the major benefits of email marketing is that it’s easy to implement some sort of segmentation in your marketing messaging. If you’re looking to test which audiences respond to certain messages, this is a good marketing strategy to use.
7. Mobile marketing
Mobile marketing involves sending marketing messages via push notifications or text messages. This tactic can be used to achieve many different goals, such as encouraging app openings to increase daily active users or to share coupons with discounts, like you would with email. The downside of this form of marketing is that you need customer phone numbers, and that information is harder to get than email addresses.
source : aasna.com