What is PPC ?
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
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What is SEO ?
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic.
What is Digital Marketing ?
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services