Digital marketing encompasses all marketing strategies that are implemented in a digital format. Some of the strategies above may sometimes happen digitally, but the following seven forms of marketing only happen online.
A static web page (sometimes called a flat page or a stationary page) is a web page that is delivered to the user’s web browser exactly as stored, in contrast to dynamic web pages which are generated by a web application.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic.
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services